Google My Business is perfect for local visibility—helping your business show up on Google search and maps, especially for quick, local searches. A website, on the other hand, gives you full control over your brand and allows for more detailed content like services, pricing, and customer engagement.
As a small or medium business owner, it’s easy to get carried away with the several digital marketing platforms out there as you try to attract the attention of the right customers. But picking the right platform and updating it accordingly can make all the difference.
Picking is not as easy as it sounds though, and it Acan be a bit confusing, especially between two important platforms, Google My Business profile anad a website. Aa
We see this question several times from our prospective clients; Do I really need a website or a GMB profile is enough? A
The simple answer is No.
While a GMB profile is very useful, in fact every business should have it, there are several benefits and flexibility that come with having a website. The best part is, with several easy-to-customise website builders now, having a website for your business is becoming easier everyday.
But the benefits are on both sides, and here’s an indepth run-down.
Google My Business (GMB): Immediate, Local Visibility
Imagine a customer is driving through your area, searching for a coffee shop, a contractor, or a local florist. That’s where Google My Business shines. GMB is like a virtual storefront on Google’s search engine—ready to guide local customers to your business as soon as they type in a relevant query.
What Makes GMB Essential for Small Businesses?
- Hyper-Local Visibility: With GMB, you’re instantly visible in Google’s local search results and on Google Maps. This is a big win, especially for brick-and-mortar shops or businesses with local service areas. When someone searches for a service “near me,” GMB profiles pop up with high visibility.
- At-a-Glance Information: Think of GMB as the elevator pitch for your business. People get instant access to your hours, address, contact information, and even your busiest times, without clicking through a bunch of pages. Plus, photos, reviews, and ratings are right there to build trust quickly.
- Direct Customer Engagement: GMB allows customers to leave reviews, ask questions, and even message your business. This instant access to customer feedback can help you build credibility and make a memorable first impression.
- Quick Updates and Promotions: Running a special, or need to update your hours for a holiday? GMB allows you to share these updates immediately, helping customers know what to expect.
But while GMB is ideal for quick and local reach, it does have limits. You can share some photos and updates, but GMB isn’t designed for detailed brand storytelling or extensive information about your products and services.
Business Website: Your Brand’s Complete Story
Now imagine a customer who’s heard about your business and wants to learn more. They’ve seen you sell and install high-quality light fixtures but they’d wish to know more about properties about these lights and a catalogue of the options you have.
Such a prospective client is likely to look for a website that gives details about your products and services, and even your story, values, and unique offerings to ascertain your professionalism.
This is where a website’s power comes in. It’s a place where you control the narrative and guide customers through a full experience.
Why Your Business Needs a Website
- Full Brand Control and Customization: Your website is a blank canvas. You have complete control over the look, feel, and messaging, allowing you to create a memorable brand experience. Want a minimalist feel? Add a custom video? Tailor the user experience to match your brand’s personality? Your website lets you do it all.
- Expanded Content Options: Unlike GMB, a website allows you to have multiple pages where you can go in-depth about your products, your team, your mission, and any extra services. This not only builds trust but allows potential customers to fully understand your offerings before making contact or purchase decisions.
- SEO and Broader Reach: While GMB is excellent for local visibility, a website allows you to be visible on a much broader scale. With the right SEO strategies, your website can attract visitors who might be searching for what you offer but aren’t necessarily local. This can be crucial if you provide e-commerce or services beyond a limited area.
- Enhanced Credibility and Professionalism: For many people, a well-designed website is a sign of professionalism and reliability. They’re likely to view your business as more established if you have a dedicated site where they can get to know you better.
- Direct Sales and Bookings: A website can integrate features like an e-commerce shop, scheduling tools, or contact forms, making it easier for customers to book, purchase, or inquire right on your platform. This is especially beneficial for service-based businesses that rely on appointments or online orders.
Why Both Platforms Together Make a Stronger Presence
Here’s the thing—having both a GMB profile and a website can give you the best of both worlds.
- GMB attracts local, ready-to-buy customers who need something quick and are often searching for services “near me.”
- Your Website provides an in-depth space for customers to explore, learn, and become loyal followers, while also reaching those who may not be searching locally.
For small businesses, managing both may sound daunting, but with easy website builders and seamless GMB updates, maintaining both has never been more accessible.
Think of it as setting up a customer funnel: GMB is the top, drawing in immediate interest, and your website is the deeper engagement, where you can turn curious visitors into long-term customers.
In a Nutshell
Here’s a quick summary to help you decide:
- Use GMB if you want fast, local visibility and an easy way for customers to find and connect with you on the go.
- Use a Website if you want full control over your brand story, SEO reach beyond local searches, and a professional, credible online presence that allows for direct bookings or purchases.
Investing time in both is a smart strategy, helping you reach a wider range of potential customers and giving them the choice of how they want to engage with your brand. In today’s digital world, these two platforms together can be a game-changer for your business.
Ready to Grow Your Business in Kenya? Let’s Build Your Perfect Website Together!
As a business owner, you already know the hustle of attracting clients and establishing a strong brand. But here’s a shortcut; customers are going online first to search for your products and services, take advantage of that, with a professional GMB and website.
At Biscribbe Digital, we know the value of an easy, affordable website that feels true to your business. No fuss, no big budgets—just a way to help your customers find you easily.
If you’re thinking about making that step online, let’s chat about what website will fit your needs best.